Making Your Mark with Toaster Branding
I've spent a lot of time thinking about why some people will pay four times the price for a specific appliance, and it usually boils down to how effective the toaster branding is at making a simple kitchen tool feel like a luxury. Let's be honest: at the end of the day, a toaster's only real job is to apply heat to bread until it turns brown and crunchy. But when you walk into a high-end kitchen, you aren't just looking at a heating element; you're looking at a statement piece. ...